Indiegogo, the global crowdfunding platform, announces a new year-long initiative to support diversity in entrepreneurship. In celebration of International Women’s Day, the company will seek to offer extra support for women-run crowdfunding campaigns between now and March 2017.
Indiegogo will host events throughout the year focused on supporting female entrepreneurs to get their ideas off the ground through crowfdfunding. Women that launch campaigns through the initiative will also have the opportunity to sign-up for additional campaign mentoring from Indiegogo’s dedicated support team.
As an equal opportunity platform that removes barriers to funding, Indiegogo has found that while the vast majority of venture capital funds do not go to businesses with women on the founding teams, a full 47% of fully funded campaigns on Indiegogo are run by women.
“Because it’s a completely open platform Indiegogo has broken down gender inequalities and removed bias from the funding equation,” said Indiegogo co-founder Danae Ringelmann. “We’re really proud of building a platform where all ideas are welcome and have a chance to thrive.”
Since its launch, Indiegogo has seen many successful campaigns led by women, such as Jibo, the world’s first social robot for the home, which raised $3.7M, and Axent Wear cat ear headphones, a product designed by UC Berkeley Alumni, Wenqing Yan and Victoria Hu, which raised over $3.4M dollars and is currently available in Brookstone. Other notable, non-tech campaigns run by women include Linjer, Miss Possible,LuminAid, Emmy’s Organics, Kuli Kuli, and many, many others.
Indiegogo’s women’s entrepreneurship effort follows a recent study from UC Berkeley that found on average women raise more money than men through crowdfunding. The new study analyzed more than 9,900 Indiegogo campaigns and determined that women typically more positive, inclusive language in their campaigns, which helps them connect more deeply with a broader audience.
“Today, women business owners in the U.S. get less than three percent of venture funding and that presents a problem in creating the 600 million new jobs we need to employ the eligible workforce in the next decade,” said Dell Entrepreneur-in-Residence, Elizabeth Gore. “The rise of crowdfunding is leveling the playing field for women’s access to capital.”
“We are thrilled to partner with Indiegogo to support female entrepreneurship in the UK. Indiegogo has been a real game changer in early stage finance. Now, women get a fair chance and more access to investors, both men and women who, in contrary to established funding institutions, are willing to back a woman-led business idea. Hopefully, more successful campaigns led by women will empower other women to consider crowdfunding as an avenue of fundraising.”
– Lu Li, Founder and CEO of Blooming Founders
To learn more about how to run a successful crowdfunding campaign and what mistakes to avoid, check out our blog post of our “How She Did It: Raising Funds From The Crowd” event.
To launch a campaign through Indiegogo’s women’s entrepreneurship initiative or to view all of the campaigns click here: https://learn.indiegogo.com/women-entrepreneurship/
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