How We Got Here

Hi there, 

My name is Lu Li, the founder of Blooming Founders. Thanks for browsing this website!

As you probably saw in our About page, Blooming Founders was founded in August 2015. 

The brand was once known for something completely different, so I wanted to summarise our history, so you better understand how we got here. 


In our first two years, we were a ‘business social network for early stage female entrepreneurs’ — a place where ambitious women can get feedback on their business ideas, learn how to start and build businesses, and meet like-minded people in a friendly, collaborative environment.

We quickly grew from our networking events to offer a full range of workshops, talks, supper clubs and multi-day conferences. 

In 2016, I published a booked called ‘Dear Female Founder’, which contains 66 letters from successful female entrepreneurs around the world sharing their advice to budding entrepreneurs just starting out. 

In 2017, we opened our co-working space Blooms London in, the first co-working space in London designed with women in mind, but open to everyone. 

With a wide range of services, we became what I envisioned in 2015, an infrastructure platform that helped female founders and diverse teams succeed. 

However, in March 2020, after delivering 150 events, almost 3 years of work space operations and building a community of 6000+ members, the COVID-19 pandemic forced us to shut everything down. I tried to hold out to see if things would ‘go back to normal’, but they didn’t. 


At the end of 2020, I took a step back to reflect on how to move forward and it took 12 months to settle on a new plan: bringing Blooming Founders back as the ‘Wikipedia of startup content’ and staying true to its original mission of helping entrepreneurs succeed. 

The 3 big differences are now: 

1) We will focus on producing best-in-class, long-form educational content, edited by entrepreneurs who have done these exact things.   

2) We are not an overtly ‘female-focused’ platform anymore as most of the content doesn’t need to be ‘genderised’. Said this, representation is important to us and we definitely want to reflect this in our content.  

3) Our new target audience are entrepreneurs who want their business activities to support a lifestyle of freedom and autonomy. This can be bootstrapping a business, building up side hustles or even acquiring an existing small business to operate.  

Read more our renewed mission & vision here. 



I hope that you’ll like the content you’ll find on around here. Since we are just starting out with this new mission, there will be  a lot of gaps and it would be really helpful to know what questions you have around starting, building or selling a business. 


You can simply submit a topic request here. 

I’m wishing you all the best with your business adventures. Just keep mind that this is a marathon, not a sprint, and every day there is something new to learn. 

Keep blooming, 


Founder of Blooming Founders